A platform, connecting many.
A solid core (the shared platform: identity, payments, data, infrastructure) is ringed by seven nodes, one per product. The orbit between them is broken into short arcs, so every product reads as its own body while staying on one continuous path. It evolves the six-node hub from the existing site into a seven-node system.
- CoreCircle r14 at the centre. Always solid. Carries the parent colour (ink, white or black).
- OrbitR34, stroke 3.4, round caps. Arcs stop 2 units short of each node so nodes stay distinct.
- NodesSeven circles r8.2, spaced 360/7 = 51.43°, first node at 12 o’clock. Order runs clockwise SHAM, Mauzo, SihaPlus, Fyundi, OPTLA, MOYO, DILI.
- Small-size cutBelow 32px use the heavy cut (favicon, app icon): continuous orbit, stroke 4.6, nodes r8.8, core r15.
Monochrome first, spectrum by permission.
The single-colour mark is the default everywhere. The spectrum variant, with each node in its product colour, is reserved for moments that talk about the whole portfolio: the ecosystem page, investor material, the social card. The wordmark pairs “SHAM” in semibold with “Digital” in light, set in Inter and outlined.
Ink and bone, with a spectrum held in reserve.
The parent brand lives in neutrals. Product colours belong to the products; the parent only borrows all seven at once, never one on its own.
#0B0D10Mark, text, dark ground#F6F5F2Light ground#FFFFFFCards, reversed mark#5F656E“Digital” on light#A9AEB6“Digital” on dark#2C7A3F#0E6B4F#10857A#2159C9#6D28D9#EE7A5F#FFD100- Family
- Inter (Display optical size)
- SHAM
- SemiBold 600 · tracking −0.02em
- Digital
- Light 300 · tracking −0.01em
- Space
- 0.2em between words
- Family
- Instrument Serif Italic
- Use
- One phrase per headline, never body copy
- Family
- JetBrains Mono
- Use
- Hex codes, specs, labels · tabular figures
Do, and don’t.
The parent stays quiet.
Product marks lead in their own markets. SHAM Digital endorses them with a small monochrome tag, never by merging marks or recolouring them.
